It comes as no surprise that we are in an era where there are so many property listings online for buyers to choose from. There are literally millions of property listings online so the question is what way or ways can you use to ensure that your property listings are standing out and gaining the audience you want for them.
In this article, Propertydome brings to you solid tips you can use to make your property listings better.
Use eye catching quality pictures
This tip is the most important. The real estate industry is a visual business, so it makes sense to have eye-catching high-quality photos of your listings. By spending a little extra time and money, you can produce beautiful images that may ultimately be the deciding factor for a buyer. If you can take such quality pictures with your phone then that’s fine but if you cannot it is better you higher a professional photographer to put in the work.
Making use of videos can also be very useful especially if it is drone footage. The drone video provides a bird’s-eye view of the property listing. It shows the layout of the property including the number of rooms and their position as well as how big each room is. This allows prospective tenants and buyers to visualise the property’s flow and picture of how their furniture might fit in each room.
Use strong keywords
Keywords are words you think your potential buyers or tenants would want to search for. Put yourself in the buyers’ shoe, if you wanted to run a search online so as to buy a house what would you type? Knowing this would help you feature keywords that highlight your property’s features or describe the property so as to trigger the audience’s imagination.
To make your property listing description and title stand out, it’s crucial that you use descriptive keywords will help your buyers easily look for you and the property you market. Examples of descriptive keywords are Stunning, beautiful, spacious, and many more. Some feature keywords are high ceilings, overlooking views, marble tiles, and many more. All keywords will depend on the market you are targeting that is, the potential buyers of the property you sell.
Be Honest and Highlight your best features
While it is advisable to showcase your property’s best features in your property listing, it is also important, to be honest about it. This means you should not overemphasize to the extent that the buyer begins to think the house is much bigger than what it really is.
When highlighting the best features, try to answer all questions, that is, don’t give up on the buyers, show them all the details they need to know. Make sure you do your research and list major landmarks near the properties, such as schools, restaurants, supermarkets, and the rest. With these details, you’re not only keeping potential clients on your website longer, but you’re proving your value before you even get a chance to work together.
Sometimes the smallest details make the greatest difference. Consider how you can use these tips to make your website stand out.
[READ MORE: 6 Important Skills To Learn In The Real Estate Industry]
Stage your property listing
Home staging is a marketing tactic used by real estate agents to make the most out of a property. It is the process of rearranging furniture, adding decor and basically making the most of space so as to leave it feeling bright and homely.
While some real estate agents use this tactic, some don’t. Some people don’t realize how just by setting up a property and staging it, buyers can visualize the house more. Compared to an empty home that’s sterile and uninviting, a staged home can showcase the possibilities of the space.
Keep it clean and simple
Simplicity sells, clutter on the other hand equals anxiety. No buyer wants to feel a certain uncomfortable way when scanning through your property listing pictures because the place is scattered or there’s just so much going on. Therefore it is important you make the house look polished, inviting and clean so that it brings out the true beauty of the property in the pictures.
