In today’s real estate market, video marketing is the single most powerful way to set yourself apart, regardless of the property you want to sell.
When running a business in a competitive industry like real estate, you need every advantage you can get. However, most real estate brands have almost the same processes or strategies, making it difficult for your brand to stand out.
Video marketing offers many advantages to the real estate business; it is one of the most powerful marketing tools as it promotes engagement, storytelling, and authenticity. It gives a prospective buyer the feeling of moving through a property, and it is far more descriptive of the space than still images.
Adding video to your property listings attracts 6X more buyers to your site. According to Seattlewebsearch.com, videos increase people’s understanding of your product or service by 74%, as they get a feel of the flow of the house or property. In this article, we will talk about some of the benefits of video marketing in real estate;
1. A wider reach
According to a recent study on the use of video in real estate marketing, listings with video receive 403% more inquiries than those without video. Video content has the highest click-through rate compared to other types of advertisements. In fact, Google has made it very clear that websites with video content are more likely to rank in the search results than websites without videos.
All these mean that you will get more leads and a wider range of buyers or sellers.
2. A faster sales cycle
The most significant time drain in the real estate market is how long your property lingers on the market. Minor hitches like, not being able to schedule an in-person showing or losing contact with a prospective client, or clients wanting to take that time to evaluate their options, contribute to the slow sales cycle.
With video marketing, all these can be addressed. Potential clients will be motivated and make their decisions way before you have a chance to speak with them on the phone or take them to inspect the property.
3. Stand out from your competitors.
Today’s consumers quickly scroll past pictures and text updates, but they are more likely to watch video content and watch it to the end. However, real estate video marketing has not been fully harnessed in Nigeria. Therefore, this is the best time to take advantage of that as it will set your real estate business apart from your competitors and generate leads to your business.
In summary, people typically go online to obtain information, solve a problem, or be entertained. Therefore, adding a video to your property listing will help them do all three at once. You can also convey the requisite information in a fraction of the time, as opposed to text. This means your website users get everything they need in a short period. It’s so perfect!
