It does not matter how long you have been in the real estate industry, there are always new things you can catch up on and learn to help you do your job better. This article highlights additional tips to help real estate agents in making sure their property listing gets noticed online.
Recall that in a previous article published by Propertydome titled “5 Proven Ways To Make Your Property Listings Stand Out” a number of tips were given to help real estate agents get their property to stand out. It is safe to call this article the second part in a series of Pushing Property Listings online.
Use good SEO practices
Search engine optimization (SEO) is the process of optimizing your online content so as to appear as a top result when people search for a certain keyword in a search engine.
As a real estate agent, you want your listing to come on top when prospective buyers search for certain keywords. This is why when listing your property you need to conduct thorough keyword research so that you choose the right keywords.
From the headline to the tagging and description, every word you use has to be in sync with what a buyer would ideally search for. Make sure the keywords contain location terms such as the city, state, or neighbourhood where your listing is located. Search engine optimization is indeed essential for getting your listing noticed online.
List on Multiple Listing services
What better way to list your property online if you do not use multiple listing services. It is important that you give your listing as much visibility as possible which is why spreading it across various listing portals is ideal.
Use email lists
To get more views on your listing, it is not enough to list on multiple listing portals and end there. There is a need to continually push your property. Email is a great way.
Create email lists and set up an email newsletter where you can send your property listings to your prospective clients’ inboxes. The mails should always come with eye-catching headlines so that they can open it and see its contents. Embed your listing links to the mail as well so that they can click on it to get more information or see more pictures and videos on the listing site.
[READ MORE: 5 Proven Ways To Make Your Property Listings Stand Out]
Change featured photo regularly
This might sound weird but it is a hack not many people use. When people search for properties on the internet, most times they get to see the first basic information about your property and the featured photo. It is when they click on it they get to see more pictures and more information. So the trick here is if you change your cover photo every once in a while it may attract new attention to your listing. The kitchen may appeal to one person, but the living room to another.
Share on social media
Just as it is a good idea to use emails to boost your listings, social media also has a very vital role to play. It is no news what role digital marketing plays in today’s world.
Set up accounts on social media platforms like Facebook, Twitter and Instagram and start posting. It is important that you put out good content, clear pictures and catchy caption so that you can gather followers and get new connections. You can also boost your listing by using social media ads so that your posts can reach a wider set of people.
Call to action
Call to action is making your content in such a way that it induces a reader to perform a specific act. As a real estate agent, ending your content with a call to action would create a sense of urgency that the property is in high demand.
If the property for rent is not going to last long, state it and out a deadline, this would make people interested to make their choices or decisions faster. The more urgency you can create with the ad, the more likely your phone will ring.
[…] [READ MORE: 6 Useful Tips To Help Push Your Property Listing Online] […]