How To Make Proper Real Estate Videos That Sell Online

The internet is a digital marketplace where buying and selling of products and services can take place without physical contact. The real estate industry is not left out in this development as websites and social media platforms are now created for the purpose of listing properties for sale. You also need real estate videos to promote sales.

The importance of visuals on digital platforms cannot be overemphasized. Pictures are great but adding videos bring life and authenticity to the listing of properties more than text or image.

Types of videos to include in real estate marketing

Video testimonials – Emotions play an extremely important role in home buying. Imagine recording and uploading a video of a previous client giving excellent feedback on your services, this will encourage potential buyers because they can see gratitude and satisfaction on the face of your client. 

Informational videos –   Buying a house can be a difficult decision but when clients can see informational videos on properties that are listed, it makes it easy for them to make a buying decision. Do a video tour on the house and its surroundings and neighborhood to showcase the house’s unique features. Take them through the home buying process, give them tips and include prices. This shows that you’re customer-centric and will win them over and also increase your popularity in the real estate business.

Company profile videos – For a more personal relationship with your client, record videos of yourself and your company. Clients want to work with agents/companies that they can trust. Showing that you’re humane and care about your clients will keep you on top of their list.

Essential tips for making real estate marketing videos 

As a real estate marketer, you know the significance of maintaining a reputable presence for your potential buyers. It is important that your marketing strategy is effective and generates leads. While every real estate agent or company is doing video marketing, you have to up your game and stand out to earn the trust of your clients. Here’s how to make real estate videos;

Set an appropriate budget – Planning is the first step to creating quality video contents. When making videos in the real estate market, if a property is not visually pleasing, it’s going to be difficult to get it off the market. This shows how visuals are an important aspect of the industry. If you do not have the budget for something as expensive as a drone, it’s fine. It doesn’t have to be glamorous to make sense. These days, mobile phones come with high quality cameras that are as good as a professional camera that can serve the same purpose. You also need to set aside a budget for promoting your videos across platforms like Instagram, YouTube, Facebook and Google. 

Effectively plan ahead – When you want to make real estate videos, you can’t rush into it. You need to effectively plan to avoid mediocrity. Take time to strategize by developing a strategy to promote your videos. Identify the kind of videos you want to promote and their purpose. Ask yourself questions like; “What kind of videos do I want to create, how do I produce them, how do I promote them, and how will these videos generate leads?”

Make your videos personal – Buying a house is an emotional experience. People often make buying decisions based on their emotions. Leverage on the power of storytelling. Don’t just tell any story, tell an engaging and persuasive story that your target audience can relate to. Make your videos less commercial and more personal.

Use 360 videos – When you’re trying to sell a house online, you need to leverage on 360 videos to show the house in its ideal form. A 3D video is like a tour around the house and its surroundings and this experience allows the target audience to have a feel of the house without being physically present. A drone is perfect for videos like this. With this experience, you would get rid of any doubts that a potential buyer has. 

Sell the neighborhood – Beyond the house, you’re also selling the location of the house. Incorporate the lifestyle of the neighborhood into your videos and watch how you’ll make an impact on your target audience.

Keep your videos short – Short videos are impacting and don’t waste time. The longer your videos, the higher the chance of your viewer leaving before it ends. People have a short attention span so grab their attention and make it impacting.  

If you make real estate videos, it does not only generate leads and boost conversions, it is also a way to get personal with your client and give them an insight to what your company stands for. The more they know about you, the more they trust you and stick around.