If you are looking to get new real estate marketing tips for your business and you do not want the regular tips then this article is for you. The best marketers in the world take big risks in a bid to capture the audience and convey the brand message.
You do not necessarily need to spend a lot of money to get unusual or creative real estate marketing tips, you can make a huge splash with your marketing if you simply take the time to sit down, get creative and think outside the box. The following unusual real estate marketing tips would inspire you;
- Unique Clothing Business Cards
Business cards do not have to be boring. You can have business cards that stand out. As a real estate agent, you would always have in-person meetings and meet-ups with buyers, sellers, and other industry professionals, you can have your business card as an outfit.
This doesn’t remove the fact that you would still have your normal business cards in your pocket that you can give out to people. However, having your business name and logo on your clothing is a great marketing tip. It sparks interest in your company and that is good for your brand.
- Sponsorships
Like it or not there are unique real estate marketing opportunities in sponsorships. You need to think creatively to capitalize on such opportunities. As a real estate agent, you can sponsor events that are in line with your brand values.
When you sponsor events they help put your brand visuals in front of large audiences who haven’t heard of your business. No matter how big or small the event is, one thing is sure you would get more exposure. Also, watch the press and social media, you are bound to have more mentions than you get before, during, and after the event day. You can also partner with a reality show like Big Brother. You might be of the notion that such a partnership would be too expensive. However, the results can be very rewarding. There are also television shows like that, that would not take so much of your budget. Find the right fit and key in.
- Give away stickers
This is another fantastic way to market your real estate business. Giving away free stickers showcasing your brand may seem odd but what you should know is that they make a huge impact. When you give out stickers and encourage people to post them on their cars, doors and even public places, you can get a lot of eyes on your brand. A number of successful companies have used this tip and it has worked for them ridiculously. Your stickers need to be creative and appealing if not, no one would want to use them.
- Content writing
Having a website that you can use to write for your audience is also another way to market your brand. To do this, you need to understand your customers and know what would get them to read your posts. You can opt for posting articles that relate with the real estate industry, news and trending topics would get the buzz going. If you are consistent in this, with time when they are looking for content they know where to find you.
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- Webinars
Webinars are a great marketing tool because they are highly engaging and full of value. Webinars help grow your business through promoting brand awareness and generating full-funnel impact.
When hosting a webinar, make sure to deliver high quality content and not simply use it as a sales pitch presentation. You can either choose to host yours or you can partner with another business like yours. Webinars are a great source of business leads.
- Radio or Podcasts
Getting on the radio to talk about your brand is also an effective way to market your business. It doesn’t have to be you, you can also get a presenter on the radio to discuss real estate related news and trending topics while making sure they get to talk about your business now and then.
Podcasts are good too mostly because users can download them and listen to them on the go. So get good podcast concepts and get people talking about your business.
- Attend real estate events and shows
Going for real estate events and shows is a sure way of linking up with different people to discuss your business. You can build a huge following by connecting with real estate agents and investors as well as influencers at conferences and shows.
If you check online you would see that there are a handful of live events where developers can meet to discuss and leverage the platform for their businesses.
